MOBILE APP + GAMIFICATION
Wikipedia Mobile Editor
THE CHALLENGE
Wikipedia’s challenge was targeting editors who not only create content but to also return to make updates and corrections. The fall off rate is over 62%.
How can we encourage Wikipedia’s content editors to return and keep generating content for the millions of users world wide?
UX Team: *Jason Matsune, David Scoville, Cillian Hunter and Asli Ors.*
SOLUTION:
The Wikipedia Mobile Editor allows current and "new" editors a simplified and fun way to make edits on a growing mobile platform. The gamification element was introduced after interviewing stake holders, creating personas and mind mapping concepts.